A lot has changed in the past few weeks, and real estate is no exception. You’ve no doubt seen your fair share of how real estate has gone virtual. But what does that really mean? Keep reading to hear our listing marketing plan and how we’re selling houses now.
How we’re selling homes now
Strategy
What sells homes in today’s market?
Strategy is #1
What does that mean?
Market data driven pricing
Positioning the time of entry to the market for optimal results
Leveraging the technology we have available to determine when and how to enter the market
Positioning your house to show in it’s best light by utilizing Compass Concierge
Multiple Stages of Listing
Market data supports the conclusion that release a listing throughout several stages generates stronger offers with shorter time on market
We stand behind these 3 stages
Private Exclusive (5-7 days)
Only visible to Compass agents
Sharable directly one-to-one to our clients and other Compass agent’s clients
per MLS regulations, no marketing to consumers or agents outside our office at this stage
Give us the advantage to market without a price to test the market
Gives us valuable feedback on market perception of your property and how to best leverage those perceptions in the live listing
Coming Soon (21 days)
Visible online to both consumers and agents
No showings allowed
Test the market without being in the market (days on market are not accrued)
The feedback and traffic we receive will allow us to determine when is the right time to go live
Allows us to ramp up interest, run targeted ad campaigns and drop mass emails
Pre-market and pre-register guests for virtual open houses coming the first weekend of listing live
Listing Live in MLS
All the pre-marketing has generated strong interest and numerous virtual showings
Virtual Open houses have been highly publicized and are well attended
Marketing and pricing are on target thanks to market data applied to listing prior to making consumer facing
What do these virtual open houses and showings look like?
1. High Quality Imagery
It starts here. By investing in high quality imagery: photos, videos and 3D rendered scans we allow buyers to walk through the property as if they’re really there.
2. Virtual Showings
On demand Zoom calls where we take buyers one on one through the listing virtual tour room by room, just like an in person showing.
3. Virtual Open Houses
there’s a science to getting these right. We put a time on the calendar as far in advance as possible, create a customized Zoom meeting room that gathers every entrant's info for follow up later, and publicize everywhere. Although we encourage participants to join us in the Zoom meeting to ask questions live, we also stream each open house live to our social channels.
The actual open house is very similar to the in person open houses you might be familiar with. We tour the home together, talk about the unique features and neighborhood, and open the call for questions.
4. Face to Face Follow Up
Instead of texting or emailing, we’re video calling at every opportunity. We find that the best way to work with any potential buyers and help answer their questions is to meet face to face.
Does it work?
Yes. We’ve been seeing our listings under contract as quickly as ever, and been able to generate offers over asking prices for many of them.
We’re happy to share our detailed marketing plan with you that we’ve fine tuned over the past few weeks to get our clients results. Give us a Zoom call now, and let’s talk!