A Coming Soon listing is a home that is not yet officially on the market but is initially displayed exclusively on Compass prior to going live on the MLS. Coming Soon is a new feature on the Compass website that allows agents to get a head start marketing listings to consumers before they become active on the MLS.
Pre-marketing a listing is a powerful way to build up interest and demand, gain more exposure and gather valuable feedback.
Build up demand and sell your home faster
Pre-marketing is one of the most powerful ways to create demand before a product is even available: Hollywood releases a trailer for a blockbuster movie, and Tesla gets thousands of people to sign up for a car two years before it’s on the market. A Coming Soon will create excitement and anticipation for a property so when it officially comes to the market, you can expect multiple private showings and open house turnout.
Get your home twice the exposure
Coming Soon listings give you two opportunities to launch your property: First, when the listing appears on Compass.com, and then days later when the listing goes on the MLS and aggregators. This gets your listing in front of a larger audience.
Get valuable feedback, fast
Coming Soon allows you to test the market – and learn from it — so your listing performs even better on the MLS. During the Coming Soon period, sellers and their agents can gain valuable feedback from the market on elements like pricing, photos and positioning of the property. When it’s time to go live, your listing will be perfectly priced and positioned to sell quickly.